All Major Terms from Cultural Studies

Culture Studies Term 1 Who introduced the terms Encoding and Decoding ? Encoding and Decoding denote a communication model developed by Stuart Hall in the 1973 essay titled "Encoding and Decoding in Television Discourse". Courtesy: https://www.newyorker.com/books/page-turner/stuart-hall-and-the-rise-of-cultural-studies What theory are these terms  part of? These terms are part of Communication Theory as well as Reception Theory, that is, the theory of how an audience receives messages. In developing these terms, Stuart Hall was influenced by Semiotics, or the science of signs. Stuart Hall's theory of communication is part of Culture Studies because it shows how communication produces and reflects culture. What is Encoding/Decoding? In communication, a Sender "encodes" a message with meaning and the Receiver "decodes" the message and understands it. And what are Codes? Codes are a set of conventions used to communicate meaning. For examp...