All Major Terms from Cultural Studies

We have already discussed Stuart Hall's concepts of Encoding and Decoding in an earlier blog post. That story does not end there. Courtesy: https://images.app.goo.gl/9G9VHXPxJQhxFG8QA A Later Model The Encoding-Decoding Model of Communication was later developed by Stuart Hall into the concept of Circuit of Culture which connects Communication and Cultural Capitalism.  This theory asserts that the the creation and propagation of Culture involves five processes: production, consumption, identity, regulation, and signification. What are these Processes? Production refers to making or inventing cultural products, reproducing and distributing them—and paying for all this labour. An example would be Television shows. Consumption refers to buying the products (subscribing and watching particular shows), using them, becoming  part of these products and the culture they represent—and paying for all this. Identity refers to all the agents involved with producing, ...

Arjun Appadurai is a major theorist in globalization studies. His work comes within Marxist Cultural Studies. Courtesy: https://www.arjunappadurai.org/ How does he explain Globalization? Globalization has led to a borderless economy that has brought in huge changes in cultures. Though the world seems borderless now, it is far from being homogenous or united.  Appadurai holds that when money, people, culture, etc "flow" or get exchanged in this globalized world, it results in a "Disjuncture". Disjuncture means disjointed in nature, lacking in harmony. So, what Appadurai means is that even when there is a growing interrelationship and interdependence between various elements in the globalized world, there is also an increasing disjuncture between them. This he discussed in his most famous work, the essay "Disjuncture and Difference in the Global Cultural Economy". The Scapes Appadurai holds that people perceive their globalized realities in term...