We have already discussed Stuart Hall's concepts of Encoding and Decoding in an earlier blog post. That story does not end there.
A Later Model
The Encoding-Decoding Model of Communication was later developed by Stuart Hall into the concept of Circuit of Culture which connects Communication and Cultural Capitalism. This theory asserts that the the creation and propagation of Culture involves five processes: production, consumption, identity, regulation, and signification.
What are these Processes?
Production refers to making or inventing cultural products, reproducing and distributing them—and paying for all this labour. An example would be Television shows.
Consumption refers to buying the products (subscribing and watching particular shows), using them, becoming part of these products and the culture they represent—and paying for all this.
Identity refers to all the agents involved with producing, consuming, and regulating this cultural production and consumption—they might be individuals, groups, and/or non-human entities—and how they got to be in this circuit.
Regulation refers to the formal and informal rules that affect (and are affected by) these cultural products, how they are (or not) enforced, and the formal and informal authorities that make and enforce them.
Signification refers to what these cultural products mean (or signify), and to whom, in what context.
These processes are all interconnected, and according to this theory, Culture is a set of shared meanings. Encoding and Decoding happens within the relationships in the Circuit of Culture.
So, why is this theory important?
These ideas have tremendous significance in Political theory, Communication studies, studies of Ethnicity and Gender, etc. This theory which was introduced in 1997 (in a study on the Sony Walkman cassette player by Stuart Hall and his colleagues Paul du Gay et.al.) has been modified by Hall himself and others in later years.
This is an initiative of TES Education.
Click here for more.
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| Courtesy: https://images.app.goo.gl/9G9VHXPxJQhxFG8QA |
A Later Model
The Encoding-Decoding Model of Communication was later developed by Stuart Hall into the concept of Circuit of Culture which connects Communication and Cultural Capitalism. This theory asserts that the the creation and propagation of Culture involves five processes: production, consumption, identity, regulation, and signification.
What are these Processes?
Production refers to making or inventing cultural products, reproducing and distributing them—and paying for all this labour. An example would be Television shows.
Consumption refers to buying the products (subscribing and watching particular shows), using them, becoming part of these products and the culture they represent—and paying for all this.
Identity refers to all the agents involved with producing, consuming, and regulating this cultural production and consumption—they might be individuals, groups, and/or non-human entities—and how they got to be in this circuit.
Regulation refers to the formal and informal rules that affect (and are affected by) these cultural products, how they are (or not) enforced, and the formal and informal authorities that make and enforce them.
Signification refers to what these cultural products mean (or signify), and to whom, in what context.
 |
| Courtesy: https://sk.sagepub.com/books/international-public-relations/n3.xml |
These processes are all interconnected, and according to this theory, Culture is a set of shared meanings. Encoding and Decoding happens within the relationships in the Circuit of Culture.
So, why is this theory important?
These ideas have tremendous significance in Political theory, Communication studies, studies of Ethnicity and Gender, etc. This theory which was introduced in 1997 (in a study on the Sony Walkman cassette player by Stuart Hall and his colleagues Paul du Gay et.al.) has been modified by Hall himself and others in later years.
This is an initiative of TES Education.
Click here for more.
Very interesting and informative as it encompasses circuit of culture in all possible dimensions. Thanks....
ReplyDeleteThank you! Please read more on these terms.
DeleteOk Ma'am.
ReplyDelete